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I Believe Digital Transformation is About Changing Your Business Mindset


I believe that companies who want to remain competitive need to start re-thinking how they can modernize and digitally transform their business operations. Now.

A recent PWC CEO survey said, "86% of CEOs consider digital their #1 priority." That is huge.

Technology is evolving at such a rapid pace that every businesses is trying to figure out what it means for them. I see the terms Artificial Intelligence (AI), Machine Learning and Internet of Things (IoT) are more frequently becoming part of conversations. I know a lot of business leaders are losing sleep because they don't even understand what these terms mean or how it could apply to their business.

What they really need is a simple project management system.

Is it only about technology?

Modernizing your business isn't just about adopting a new system, it's about changing your business mindset and redefining how you orchestrate processes across your relationships.  It is about

  • outcome driven business models,
  • personalizing and automating customer engagement, 
  • actionable intelligence that leverages other sources of information.

This is what will transform an organization.

One thing is for certain, digital transformation is underfoot and businesses that aren't ready to shift from their traditional mode of operations to more modern and technology focused operations are going to be disrupted in a major way.

Why Microsoft?

In order to establish the building blocks of your digital transformation you will need a systematic way to manage the process. Microsoft has been a leader in helping companies and people digitally transform their way of doing things since Microsoft's inception.  Think mail vs. e-mail or filing cabinets to file servers.  This new era of digital consumption will require innovative software solutions to help businesses harness the power of this ever changing digital world.

Microsoft Dynamics 365 is a suite of business applications that will facilitate an organization's digital transformation across sales, marketing, customer service and operations. Dynamics 365 provides a unified user experience by surfacing data most relevant to your business and arming your employees with the tools and information they need to provide exceptional service through automation, guided processes and customer insights.

Microsoft Dynamics 365 provides the tools that will power your digital transformation.

I was happy to contribute my thoughts to this white paper, along with several other industry veterans. Download: "What The Heck Is Digital Transformation and What Does it Mean For Your Business".

Let's talk.

These are the conversations I love to have with business teams. What is your business mindset? How can you stay competitive? How can we help you modernize, transform, improve your business and take it to the next level with the right technology?

By Ryan Plourde, Crowe Horwath, a Microsoft Dynamics CRM Gold Partner

Follow us on Twitter: @CroweCRM



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Tags Dynamics 365